4 Most Common PPC Mistakes to Avoid

There are some common mistakes that advertisers usually make with their pay per click (PPC) campaigns. Fixing these mistakes could result into savings of thousands of dollars per month and generating additional revenue.

Here is a list consisting of some of those PPC mistakes marketers make while running a pay per click advertisement campaign.

1.Look alike

If you are advertising products and services similar to your competitor, make sure your ads should be different from them by all means. Less variation in your offerings could decrease your sale.

So, either offer much variety in your products or offer your products/services with a reasonable price to look different in the market. Whatever is your choice, avoid offering overly similar choices in front of your audience.

2.Poor keyword targeting

In pay per click advertisement marketers usually suffer with poor keyword targeting.

To avoid being victim of this very common PPC mistake, choose exact keyword variations for your regular keywords that people use to search for your products.  This will help you to be cost effective and avoid competition in your PPC campaign. Focusing on “Long Tail Keywords” makes you pay less per click and your ads will also rank higher if keywords match closely.

Also, bidding on branded keywords is also a smart thing to do because such keywords are generally cheap with high CTR, and secondly, they convert better.

3.Avoiding mobile traffic

In pay per click advertising advertisers ignore mobile users because they have to run entirely separate mobile campaigns for them and it was very much complicated. But now it’s not the same with Enhanced Campaigns.

Still many advertisers think mobile traffic is less valuable despite of the fact:

-Mobile users convert easily

-Cost per click is less with mobile users

4.Irrelevant landing page

Marketers usually don’t showcase on their landing page what they have promised in their ads. Don’t do it.

People come at your landing page by looking at your ads and if they don’t find what they have seen in the ad, they will leave. Therefore, content of your ad copy and your landing page should be related, rather ad copy should be based on the content of the landing page.

Ads are the life of any PPC campaign. So, make it as best as you can. And, avoiding these and other PPC mistakes can make a great paid search marketing effort.