What are the differences between AdWords and AdWords Express?

Every business needs online advertising in order to promote their products and services and to reach their customers. Still, many businesses have not yet undertaken Pay-Per-Click (PPC) to increase their online visibility.

Since, the first thing advertiser has to do while going for paid advertising is, to choose between Google AdWord Express and AdWord. Though, most of the marketers don’t know the differences between AdWords and AdWords Express; here is an article to help them up to a certain extent.

How to handle customer complaints on social media

There is a saying – “You can’t please everyone all the time” and the same is true for businesses as well.

Some of your customers might have posted or complaint something negative about your brand on social media channels. But, it’s not good to let these complaints and negative reviews un-attended because they can damage your brand reputation and customer’s trust in your business.

How to Boost Content Strategy with Social Intelligence

The interesting and engaging content has become the necessity for inbound marketing. But it’s not easy to create quality content that is useful as per the audience’s need and requirement. So, how to make content interesting and relevant for the audience?

By using social intelligence, marketers find insights they want to create content that leaves an impact on their readers and audience.

Pros and Cons of Hiring a Digital Marketing Agency and In-House Team

Online marketing is a necessity in today’s time to turn a business into a success. For that, one can either hire an in-house online marketing team or can outsource the work to a digital marketing agency. Being an online business owner or marketing head of your company, you should first choose out of these two, before developing an internet marketing strategy. However, both of these have their own advantages and disadvantages, which this article discusses for a clear picture of the two.

How to write a press release?

A press release is a written or recorded message announcing newsworthy information, therefore writing it properly to benefit company’s image is important. Generating media coverage for an important news piece gain publicity, help business succeed and grow are some of the vital reasons for why a business needs a press release.

Thus, here are some important things to consider while writing a press release and before sending it out to the media for your valuable audience.

Types of Content that performs best for Social Media Marketing

Social Media is a crowded place where millions of content pieces in the form of articles, images and videos get shared every day and content marketers keep on experimenting with new and different content marketing formats to improve their social media outreach and content strategy.

But being an online marketer wouldn’t it be nice to know the type of content your targeted audience and customers love to read and share the most, driving the traffic at your website. For knowing this first understand, what are the main content types that can be posted on social platforms for brand promotion?

 

Tips to Improve WordPress Security

A business website is the most valuable asset for business owners and online marketers. It is the source of their bread and butter. But, unfortunately, these websites are also one of the favorite targets of hackers. Therefore, protecting a website and its user data is mandatory.

Here find some simple WordPress security tips for securing WordPress CMS websites and blogs against the majority of web attacks.