PPC Metrics to Measure Success of Paid Advertising Campaigns

To make marketing campaign a big success, it’s important to measure its output. For most of the marketers and advertisers, ROI or Return on Investment is the best metric to judge this but there are few more important metrics for a right overview of your performance.

Here are some key PPC metrics you should be familiar with to measure the success of paid search engine marketing.

4 Most Common PPC Mistakes to Avoid

There are some common mistakes that advertisers usually make with their pay per click (PPC) campaigns. Fixing these mistakes could result into savings of thousands of dollars per month and generating additional revenue.

Here is a list consisting of some of those PPC mistakes marketers make while running a pay per click advertisement campaign.

Tips to use Facebook for Business Promotion

Facebook is one of the most popular social networking website today with more than 350 million users. It has more than 1.4 million business pages and almost 10 million people become “fans” of these business pages daily.

All businesses whether small or large want to use Facebook, as this is one of the most visited sites and chances are there that people may take interest after watching their business pages, advertised products and services. Thus it could be concluded that Facebook can be a powerful tool for business if done properly and can grow your business in many ways that can’t be imagined. Follow the below tips to use Facebook for business.

How to personalize your business content?

Though marketers have started understanding the importance of quality content in overall business marketing strategy, still many of them fail to engage their audience with it. They simply write plain-flat content promoting their businesses. But this is not what needs to be done. You have to speak to your audience with your content. You have to write personalized content to take your content marketing efforts and strategy to the next level.

To help you begin with personalized content marketing, here are some tips.

How to build brand identity for online business ?

Brand identity is the first step for coming up with full-fledged marketing strategy for online business. Before starting to work on brand experience of your valuable customers, it’s important to take some essential steps on brand building strategy to define the kind of brand you are or you want to be for your customers.

Below mentioned are some fundamental elements to be worked upon for strengthening online branding, brand identity and to enable customers to understand why your brand is different from others.

How to write a perfect business blog post?

Have you planned to grow your website traffic with your company’s official blog and mistakenly made it an advertising editorial? Result – Losing website traffic and leads.

Well, here is a small write up on how to write an informative blog post – useful for the readers and to promote business, its products and services.

How to use Influencer Marketing to Boost Content Strategy

Every industry has some strong personalities that influence consumers. They allow marketers to quickly reach a much wider audience which they can’t do with other marketing mediums. It depends on you- How can you leverage these influential and powerful personalities to amplify your content among your targeted audience and talk about your business?

Here is a small write-up on influencer marketing and ways to    include influencers in content marketing strategy.