Before beginning any large scale SEO project or website redesign, it is extremely important to perform a website audit to increase website performance and conversion results. Web content or SEO audit serves as an analysis of current online marketing strategy and how a website can work better along with this strategy.
So, here are some of the benefits of website audit and how they can improve your marketing strategy.
No matter how wonderful your service or product is, you won’t make any money if people don’t know about it. Fortunately, there are number of ways to show your business website as the solution for your target audience’s needs.
Creating Facebook business page is valuable thing to do; but it’s not always a win-win situation for marketers and business owners, reason being, these Facebook pages don’t always drive positive feedbacks and thousand of likes. There are equal chances that you can even get depressing thumbs down and negative feedbacks as well on your Facebook business page.
However, evaluating why visitors reject Facebook business page helps marketers manage their page more effectively and promote their products/services more efficiently.
So, here are some of the most possible reasons answering the biggest question – “why people rejected the Facebook page?” Continue reading
Most of the social media marketers fail to update their social media marketing strategies and they keep on doing and repeating the same things they did in the past. They don’t understand that social media is more than tweeting blog posts and posting premium content offers on Facebook. A strategic social media marketing plan can boost social lead conversions enormously.
For online businesses, understanding how traffic comes and from where it is coming is extremely important. Therefore, Google has provided several tools that help marketers to know how well the website is performing.
Google analytics is a free tool provided by the search engine giant Google to help marketers analyze effectively, how much traffic a website is getting; where that traffic is coming from; and what visitors are doing once they are on the website.
To track the success of SEO or PPC campaigns, it’s very essential to have a closer look at how does Google Analytic’s work and how to use Google Analytic’s effectively?
There are so many social media websites available today – Facebook, LinkedIn, Twitter, Pinterest, Instagram, etc. and to promote a business online, these are the best medium to be worked upon. However, every business doesn’t have the budget to participate onto each of these social platforms.
Therefore, it’s advised – with limited resources it’s best to pick the best social media platforms for your business because the most popular social media platforms is of no use to you if it’s not suitable to your business grow.
Hence to help you decide and make your pick easier for social media for business, here is a post to tell you the good and bad of the top social media platforms.
The first thing which comes in online marketers’ and webmasters’ mind when they take charge of any project is organic web traffic, and the reason is obvious. More traffic means more customers, and better number of customers means more profits. Therefore, trying each and every possible way to increase traffic to website for free is a very obvious thing for them.
Every business needs online advertising in order to promote their products and services and to reach their customers. Still, many businesses have not yet undertaken Pay-Per-Click (PPC) to increase their online visibility.
Since, the first thing advertiser has to do while going for paid advertising is, to choose between Google AdWord Express and AdWord. Though, most of the marketers don’t know the differences between AdWords and AdWords Express; here is an article to help them up to a certain extent.
There is a saying – “You can’t please everyone all the time” and the same is true for businesses as well.
Some of your customers might have posted or complaint something negative about your brand on social media channels. But, it’s not good to let these complaints and negative reviews un-attended because they can damage your brand reputation and customer’s trust in your business.
The interesting and engaging content has become the necessity for inbound marketing. But it’s not easy to create quality content that is useful as per the audience’s need and requirement. So, how to make content interesting and relevant for the audience?
By using social intelligence, marketers find insights they want to create content that leaves an impact on their readers and audience.
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