Before beginning any large scale SEO project or website redesign, it is extremely important to perform a website audit to increase website performance and conversion results. Web content or SEO audit serves as an analysis of current online marketing strategy and how a website can work better along with this strategy.
So, here are some of the benefits of website audit and how they can improve your marketing strategy.
The interesting and engaging content has become the necessity for inbound marketing. But it’s not easy to create quality content that is useful as per the audience’s need and requirement. So, how to make content interesting and relevant for the audience?
By using social intelligence, marketers find insights they want to create content that leaves an impact on their readers and audience.
A press release is a written or recorded message announcing newsworthy information, therefore writing it properly to benefit company’s image is important. Generating media coverage for an important news piece gain publicity, help business succeed and grow are some of the vital reasons for why a business needs a press release.
Thus, here are some important things to consider while writing a press release and before sending it out to the media for your valuable audience. Continue reading
Social Media is a crowded place where millions of content pieces in the form of articles, images and videos get shared every day and content marketers keep on experimenting with new and different content marketing formats to improve their social media outreach and content strategy.
But being an online marketer wouldn’t it be nice to know the type of content your targeted audience and customers love to read and share the most, driving the traffic at your website. For knowing this first understand, what are the main content types that can be posted on social platforms for brand promotion?
Though marketers have started understanding the importance of quality content in overall business marketing strategy, still many of them fail to engage their audience with it. They simply write plain-flat content promoting their businesses. But this is not what needs to be done. You have to speak to your audience with your content. You have to write personalized content to take your content marketing efforts and strategy to the next level.
To help you begin with personalized content marketing, here are some tips. Continue reading
Have you planned to grow your website traffic with your company’s official blog and mistakenly made it an advertising editorial? Result – Losing website traffic and leads.
Well, here is a small write up on how to write an informative blog post – useful for the readers and to promote business, its products and services. Continue reading
Every industry has some strong personalities that influence consumers. They allow marketers to quickly reach a much wider audience which they can’t do with other marketing mediums. It depends on you- How can you leverage these influential and powerful personalities to amplify your content among your targeted audience and talk about your business?
Here is a small write-up on influencer marketing and ways to include influencers in content marketing strategy. Continue reading
The “About Us” page of any business website is one of the most frequently visited web pages along with service pages, landing pages, and the home page. Also, it holds a good chance to tell its customers – what the business is all about, people behind that business and why they are better from others.
But, unfortunately, it is also one of the areas where most business owners or a marketer fails to leave their mark.
Here are few how to write an about us page for business websites or corporate blogs to make customers and search engines notice you. Continue reading
Internet Marketing Blog and News about Search Engine, SEO, SMO, PPC, Web Design and Development 