Google Analytics Tutorial for Beginners

For online businesses, understanding how traffic comes and from where it is coming is extremely important. Therefore, Google has provided several tools that help marketers to know how well the website is performing.

Google analytics is a free tool provided by the search engine giant Google to help marketers analyze effectively, how much traffic a website is getting; where that traffic is coming from; and what visitors are doing once they are on the website.

To track the success of SEO or PPC campaigns, it’s very essential to have a closer look at how does Google Analytic’s work and how to use Google Analytic’s effectively?

So, here is a post to help you with all your queries regarding Google Analytics.

How Google Analytics work?

Google Analytics tool works mainly on 4 components: data collection, configuration, data processing and reporting.

Google tool collects user interaction data from websites, mobile devices, etc. using JavaScript codes called “tags” installed on every  web page.  These tags effectively pull data and collect it on Google servers. Next step is data processing and configuration. Here,  raw data is transformed into something useful and gets stored in database. Last step is reporting, where marketers access their data through the web interface http://www.google.com/analytics.

 How to use Google Analytics

Understanding Google Analytics in some more depth benefits business phenomenally. Therefore, here are some more points of Google Analytics tutorial to remember for beginners.

 1.Duration of Visits

These help marketers to track visitor engagement on the website and understand what keeps visitor engaged with the website along with what makes visitor leave.

The longer those visitors stay on the website, the better are the chances that your products and services will get sold.

2.Traffic Source

Knowing where your customers are coming from is valuable information to put in best marketing efforts for growth of the business. It helps marketers to target these geographic locations much more strategically and can provide better links and more streamlined traffic options for the website.

3.Bounce Rate

Another important consideration to look at while working on Google Analytics is the Bounce Rate. If you are getting lot of visitors arriving and then leaving your site quickly, then it’s a big problem you have to address instantly.  You can review the content posted on the website, make necessary changes and add suitable call-to-action (CTA) at the most suitable place.

There is a lot more to consider in using Google Analytics effectively, but these are some basic yet very essential elements of Google Analytics guide to get started.

To know more, visit: http://www.innovazioninteractive.com/blog/how-to-use-google-analytics-effectively/